A marketer with a few opinions.

I work in marketing. This is where I think out loud about data, brands and the odd idea I cannot leave alone.

Marketing Measurement Is Now a Matter of Trust

Better models and faster incrementality tools can produce more answers than ever. The harder question is whether marketers, CMOs and CFOs trust those answers enough to act on them.

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Other things I have been thinking about.

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Featured · AI · Strategy · 10 min

Why "AI-Native" Companies Run on Rented Economics

AI is making companies faster and leaner. But many businesses are pricing their future around subsidised subscriptions and unusually cheap tools without knowing the true cost of finished work.

How I see it

Curious,
not certain.

I like data, but I do not think every useful thought fits neatly in a dashboard. This blog is where I work through both.

Why I started this

Occasional emails

Only when I have something to share.

New posts in your inbox. No schedule and no pretending I have all the answers.

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