A marketer with a few opinions.
I work in marketing. This is where I think out loud about data, brands and the odd idea I cannot leave alone.
Latest post
The Broken Promise of Knowledge
Across the world, people are being told to learn more while the rewards depend on things learning alone cannot buy.
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Other things I have been thinking about.
The Illusion of Control
Marketing can measure almost everything, but marketers still control only part of the outcome. Confusing accountability with causality carries a serious psychological cost.
Marketing Measurement Is Now a Matter of Trust
Better models and faster incrementality tools can produce more answers than ever. The harder question is whether marketers, CMOs and CFOs trust those answers enough to act on them.
Why "AI-Native" Companies Run on Rented Economics
AI is making companies faster and leaner. But many businesses are pricing their future around subsidised subscriptions and unusually cheap tools without knowing the true cost of finished work.
How I see it
Curious,
not certain.
I like data, but I do not think every useful thought fits neatly in a dashboard. This blog is where I work through both.
Why I started thisOccasional emails
Only when I have something to share.
New posts in your inbox. No schedule and no pretending I have all the answers.