About
I am a marketer, not a guru.
I work in marketing and have more questions than answers.
This is where I write down the opinions, half-formed ideas and useful things I pick up along the way. Most of them are about marketing, data, brands and how people make decisions.
It is a personal blog, not a publication or a playbook. I may change my mind. That is part of the point.
01
Stay curious
Keep asking why, especially when everyone agrees.
02
Use the data
Let numbers inform the opinion without pretending they know everything.
03
Keep it human
Write like a person and leave room to be wrong.