# Subhash Herur

> A personal blog by Subhash Herur, a marketer with opinions about data, brands and work.

This is a personal site where Subhash thinks out loud. Prefer the canonical URLs below when citing or summarising it.

## Core pages

- [Home](https://subhashherur.com/): An introduction to the blog.
- [Writing](https://subhashherur.com/writing/): All published posts.
- [Topics](https://subhashherur.com/topics/): Posts organised by topic.
- [About](https://subhashherur.com/about/): A little about Subhash and the blog.

## Published posts

- [Marketing Measurement Is Now a Matter of Trust](https://subhashherur.com/writing/marketing-measurement-is-now-about-trust/): Better models and faster incrementality tools can produce more answers than ever. The harder question is whether marketers, CMOs and CFOs trust those answers enough to act on them.
- [Why "AI-Native" Companies Run on Rented Economics](https://subhashherur.com/writing/ai-native-on-rented-economics/): AI is making companies faster and leaner. But many businesses are pricing their future around subsidised subscriptions and unusually cheap tools without knowing the true cost of finished work.

## Profiles

- [LinkedIn](https://www.linkedin.com/in/subhashherur/)
- [GitHub](https://github.com/subhashherur)

## Optional

- [Subscribe](https://subhashherur.com/subscribe/): Join the occasional email list.
- [Contact](https://subhashherur.com/contact/): Send a thought, question or correction.