https://subhashherur.com/ Personal thoughts on marketing, data, brands and work. en-gb https://subhashherur.com/writing/marketing-measurement-is-now-about-trust/ https://subhashherur.com/writing/marketing-measurement-is-now-about-trust/ Thu, 16 Jul 2026 12:00:00 GMT Better models and faster incrementality tools can produce more answers than ever. The harder question is whether marketers, CMOs and CFOs trust those answers enough to act on them. https://subhashherur.com/writing/ai-native-on-rented-economics/ https://subhashherur.com/writing/ai-native-on-rented-economics/ Mon, 13 Jul 2026 12:00:00 GMT AI is making companies faster and leaner. But many businesses are pricing their future around subsidised subscriptions and unusually cheap tools without knowing the true cost of finished work.